How can I get more leads and inquiries when advertising my rental?

Sometimes a listing might attract an overwhelming number of tenant inquiries, while other times you may only receive one or two responses. Finding the best qualified tenants is key to filling the vacancy of your property.

Here are a few tips to make sure you are attracting a healthy number of inquiries from tenants:

Price matters

It can be very emotional to have a vacant rental without tenant inquiries. If you are listing through Hemlane we are sending out to over 30 websites and you should see interest in your rental soon. Read more about where Hemlane advertises your rental. 
If you are not receiving enough interest you will want to look at the current rental price listed. Make sure to compare your rental against similar rentals (that are on the market) in your area. Listings that are $500 or more above market rate may see a decrease in interest and/or qualified applicants. 

You can lose more money from a month of vacancy than dropping your rental price to a competitive market rate.

Need to calculate what your rental should be priced at?

Use our rent estimator tool to give you insight into what the rental market prices are in the area! To get started with your estimate, click here.

Check your advertising criteria

Your advertisement should not be limiting. Here is some criteria that you may want to review:

1. Do you allow pets? You can read more but some markets have 50%+ tenants with pets. 
2. Is your security deposit too high?
3. Are your listed photos good quality?

Post to Craigslist and Facebook Marketplace

While Craigslist is slowly becoming less important, some of the secondary and tertiary markets still rely on Craigslist. Follow these instructions to make sure you post to Craigslist.

And, Facebook Marketplace has become increasingly more popular to list rental properties. While it does not have a direct API for us to automatically list your rental, you can link your Hemlane Rental Listing to the Facebook Marketplace when you visit Facebook. 

Consider Hemlane Premium!

Hemlane can increase your exposure by featuring you on top listing websites and providing access to exclusive websites that have additional paywalls. For more information regarding our Premium Listing option, please visit our article "What is the Premium Listing Feature?" 

For more information and resources, visit our Hemlane Academy and articles for more information on Determining Rental Pricing

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