At Hemlane, we want to make property management seamless and effective by connecting you with the best advertising partners and listing networks. After testing Facebook Marketplace extensively, we decided it wasn’t worth integrating into our listing syndication partners. More below to learn why.
Why Facebook Marketplace Didn’t Make the Cut
In our nationwide review, Facebook Marketplace showed limited success for rental listings across various rental price points and property types, including single-family homes and apartments. Inquiries only increased by only 2% on average while using Facebook Marketplace, and those inquiries rarely resulted in completed and submitted applications.
Quality Over Quantity
At Hemlane, we vet and work with listing partners that:
- Attract renters who are ready to apply
- Provide high-quality inquiries and applicants for your rental home
Hemlane focuses on helping you attract and advertise to only the best and most qualified tenants with the best possible listing partners. We review each of our partners to ensure they help generate real leads and renters who are qualified and meet your standards.
Facebook Marketplace works well for other types of transactions, but it’s not optimized for rental properties. By avoiding low-performing platforms, we save you time and ensure your listings are seen by the right audience.
Staying Ahead of the Curve
Hemlane partners with proven listing networks to give your properties maximum exposure. We’re always monitoring industry trends and exploring new opportunities to improve our syndication strategy. If a platform demonstrates value, we’ll be the first to bring it to you!