Rental listing websites, such as Zillow, will sort the listings by the posting date. In other words, the most recently advertised properties will always go to the top. This makes is very important to make sure you adjust price quickly. After 30 days, your listing will start to look old, making it more difficult.
Should I de-list and re-list my rental to bring it back to the top?
Hemlane does not recommend this. The listing websites track your rental property's ID and address. If they see it has been listed within the past 1 to 60 days (depending on the website), then they will count the "Days on Market" as the original posting date.
In other words, the rental will be off market for a couple of days (losing leads) and then still be listed at the bottom when you re-list it.
Can Hemlane trick the listing websites to make my listing look new?
We've tried quite a few things with the rental listing websites, but their policy is set for a good reason. And, we want to keep good terms with all of the rental advertising websites. Therefore, we cannot "trick" the listing websites into thinking your post is new.
What can I do if I don't have enough leads?
Here are a couple of recommendations:
- Adjust your price - Largest factor in determining demand. You can read more here.
- Consider pets - Not allowing pets can cut your leads by 50% in many areas. You can read more here.
- Update listing - Make sure to include additional information in the description, such as a phone number to text and upcoming showing dates/times.
Many owners will compare past prices or use subjective data to determine the price. But, it's the tenants who are looking today who will dictate your price - what else can they get and is your rental the best option.