Some owners and managers prefer to advertise on only certain websites, such as the Zillow Group only. However, best practice is to either market on all available listing websites or none of them. Limiting syndication to select platforms reduces your overall exposure and may slow down your leasing process.
What If I Don’t Want My Address Exposed?
Due to the volume of fraudulent listings on the market, most reputable rental listing websites require a property address to publish a listing. Craigslist is one of the few platforms that does not require an address, but it comes with its own challenges around lead quality and a higher number of scammers and solicitors.
What If I Don’t Want My Full Name Exposed?
Once you have verified your information in Hemlane, you can set a display name that will be visible to tenants and other users, such as on payment requests, maintenance requests, and direct messages. This can be your LLC or trust name rather than your personal name, keeping your identity protected while still maintaining a professional presence.