At Hemlane, we want to make property management seamless and effective by connecting you with the best advertising partners and listing networks. After testing Facebook Marketplace extensively, we determined it was not worth integrating into our listing syndication network. Here is why.
Why Facebook Marketplace Didn’t Make the Cut
In our nationwide review, Facebook Marketplace showed limited success for rental listings across various price points and property types, including single-family homes and apartments. Inquiries increased by only 2% on average when using Facebook Marketplace, and those inquiries rarely resulted in completed and submitted applications.
Quality Over Quantity
Hemlane vets and works exclusively with listing partners that attract renters who are ready to apply and generate high-quality inquiries from applicants who meet your standards. Facebook Marketplace works well for other types of transactions, but it is not optimized for rental properties. By avoiding low-performing platforms, we save you time and make sure your listings are seen by the right audience.
Staying Ahead of the Curve
Hemlane partners with proven listing networks to give your properties maximum exposure. We continuously monitor industry trends and explore new opportunities to improve our syndication strategy. If a platform demonstrates real value for rental listings, we will be the first to bring it to you.
Keywords: Facebook Marketplace rental listings, why Hemlane doesn’t use Facebook Marketplace